How To Become Top Instagram Influencers
Wondering how you take your marketing to the next level and become top Instagram Influencers? You’ve probably heard of the term influencer marketing and it actually isn’t limited to Instagram only, but being that ig is the #1 platform for influencer marketing we will focus on that while also covering other valuable information. Since influencer marketing is now considered to be one of the most effective methods of marketing, it’s advisable to take some of the recommendations we will cover into consideration.
Take a look at some of these stats to help you understand this better:
- 69% of marketers consider influencer marketing effective
- 73% of marketers claim it’s a good source for lead generation
- 76% say it boosts customer loyalty
- 93% says it builds brand awareness
These stats show how important influencer marketing has become for businesses in almost every niche and you can use this information too brand yourself and make yourself more marketable. If you want to become top Instagram influencers or an influencer on any social media network then keep reading.
Instagram is the number 1 Influencer marketing platform, followed by Youtube, Snapchat (for now), Pinterest, and Twitter. As an Instagram Influencer, you have the ability to cater your image and ideas to your audience and clients. When you think of famous influencers that you may have seen on TV some good examples are Peyton Manning or Kylie Jenner, they are successful because they are well-known celebrities giving them the ability to influence peoples opinion on products and services.
The great thing about influencer marketing is that you don’t have to be an international superstar to become a profitable influencer marketer, you just have to be able to establish a following and engagement in your niche and then present that information to potential clients in a meaningful and marketable way.
Influencer Marketing Benefits
Companies are no longer denying the effectiveness of a good influencer marketing campaign so if you can leverage your audience and find the right products and services to partner with that are inline with your online image then chances are good that you can make it happen. Your presentation is important, you will need to inform the company of the value they will receive when choosing to work with you and remind them what other marketers already agree on.
- It’s the most cost-effective channel for marketing
- It helps you gain access to a larger audience base
- It’s an effective way to win over a new target audience
- It’s more authentic than traditional advertising
- It’s effective for building trust
You can say these are plenty of ways in which your business can directly benefit from influencer marketing, but that they’ll only experience them all firsthand once you start working with you.
Why Become an Influencer?
Becoming a Social Media Influencer can be quite lucrative, not only can you get free products and services, but cash money and affiliate residuals as well. The benefits depend on the company and partnership plan you have set-up, but the potential is out there, you just need to start marketing. Today’s consumer market no longer pays attention to generic old-fashioned advertising and rely more on influencers who have credibility and who they can relate to.
If an Instagram influencer or Youtuber has a specific product the potential customer is considering buying, not only is a pre-purchase walkthrough from someone else who has the same product important but it also makes the experience more personal. Additionally being able to like and comment on with the possibility of the person responding to your questions or comments can further improve the companies product loyalty and brand awareness. This also creates a relationship between the customer and influencer for the company to leverage later for future promotions of similar products or services.
How Difficult Is It To Become an Influencer?
You know they say that failure is the best teacher, and I would rather fail and continue learning and improving than to never even try. There are many obstacles to overcome when attempting anything new, but that is also part of what makes new experiences and possibilities so exciting if there is a market for it and you can present yourself properly to the right people or businesses then its just a matter of time until you land your first gig.
This may be just a 5% discount where you get a percentage of the proceeds and not an all-inclusive weekend at a 5-star resort, but we all have to start somewhere and I guarantee once you get that first commission the reality and potential of your hard work will start to materialize.
With the right pitch and proper presentation, some of the most difficult challenges may not even be about finding the clients but more about metrics like:
- Finding the right engagement tactics
- Campaign performance measurements
- Finding the right budget
Influencer Media Kit
An important part of the process of becoming an influencer is not only building an audience with engagement but about your own presentation. Eventually, once you start to have the pieces falling into place with your following you are going to need to take some time compiling information and making it presentable to potential clients. I used information from within my Instagram Analytics dashboard as well as this site called gabstats.com.
They will provide you in-depth information on your likes, followers, and engagements over a period of time you select so that you can present it in an easy and informative way. Make sure to highlight your audience reach and potential advertising opportunities for the products and services you are looking to promote.
Below is an example Social Media Influencer Media Kit that I created last night just for this article, I may also test it out by sending it to some hotels and services in Japan prior to my trip here in a couple weeks. Although I don’t have “1 Million combined likes or followers”, depending on my rates or what I am requesting as well as what the company is willing to offer in proportion to their perceived value I may still end up getting some pretty sweet deals and the only way I will find out is if I start marketing myself. Not only will this open me up to new possibilities but it will also help me then improve as I go and as I grow.
How To Become Top Instagram Influencers
I hope you found this information useful and I will be updating this information and the success of my attempts in future posts so make sure to follow along by subscribing to my blog and following me on Instagram @nomadicnava. I will leave you with these two quotes:
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